When I think of Kidichic, what runs through my mind is so much more than shirts, skirts and pants. Clothing is what we do, but who we are-that transcends. We are a community. We are exclusive yet inclusive, allowing only positivity to filter in. That is why there could be no better suited person for our very first collaboration collection than the queen of sunshine herself: Charlene Aminoff.
Before Kidichic was where it’s at today, Charlene believed in us. She shared our visions, spread our message and outfitted her (adorable) children in our pieces. Together with Charlene we are so proud, excited and humbled to announce the Aliza Collection. Aliza Aminoff, Charlene’s daughter, bears the name of her grandmother. A grandmother who lives every day with a smile in her eyes and strength in her heart despite her battle with non-Hodgkins lymphoma. Although the battle is an uphill one, Ohalei Shalom Refuah Fund makes sure Aliza doesn’t take a single arduous step alone. Therefor, proceeds from the Aliza collection will be donated to Ohalei Shalom Refuah Fund . So when you set out to curate next season’s wardrobe, curate consciously-shop Aliza.